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360 Price Drops and Big HDDs

Posted in The Industry,Xbox 360 by Michael Pica on the February 21st, 2007

When will the 360 get a price drop? When will larger Hard Drives become available for the Xbox 360? I believe the answers to these questions are intimately related. And I also believe that understanding how they are related will provide us with a better idea of when we can expect to see these things happen. (more…)

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Achieveing for Old Spice

Posted in Xbox 360 by Michael Pica on the February 14th, 2007

For those of you who don’t know, not too long ago Microsoft announced that a new contest was going to pop up where you’d be challenged to complete some in game tasks for prizes. The Xbox Live Rewards program is sponsored by Old Spice and the first of many “challenges” instructs gamers to achieve 1,500 points in 3 months time.

This turned into a debacle on so many levels it’s not even funny. The announcement stated that registration would open on February 12th and gamers would have until April 12th to complete the challenge. Prizes are limited (and some of them are good prizes too, including full retail games). (more…)

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More Hardcore Then Before

Posted in The Industry,Xbox 360 by Michael Pica on the February 7th, 2007

The Xbox 360 has been reported on several occasions as having an alarmingly high attach rate. Typically this is seen as a good thing, but somehow this has been construed to mean that the only people who’ve bought Xbox 360s are the hardcore gamers willing to buy lots of new games. The speculation is that the console is being neglected by the casual gamer and other hard to reach demographics (meant to imply that it’s reaching critical mass). Personally, I believe it’s something completely different. (more…)

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