thoughthead

For years I’ve been enamored by unique user interfaces. While studying product design in college I read a book called The Design of Everyday Things by Donald A. Norman. This book literally changed the way I view the world around me, particularly how people interact with the rest of the world. That’s not to say this book is for everyone, it’s terribly dry but you’ll like it if you have any interest in the design of things that people use. Through my time in college I used this new found insight to develop my own theories on user interaction. (more…)

          

In Part 1 I discussed how Sony broke into the video game market by garnering 3rd party support and brought their standard of low quality products with them setting a precedence in the industry.

They would have been unable to set this precedence if it wasn’t for the new market they had created in the industry, almost out of thing air; the casual gamer. While the industry had been trying for years to expand the market, they were making slow and steady steps towards that end but Sony managed to do it almost overnight. The problem here is the quality of the new customers they created. (more…)